New Principles for Corporate Design
The purpose of the corporation is to harness private interests to serve the public interest.
2. Corporations shall accrue fair returns for shareholders, but not at the expense of the legitimate interests of other stakeholders.
3. Corporations shall operate sustainably, meeting the needs of the present generation without compromising the ability of future generations to meet their needs.
4. Corporations shall distribute their wealth equitably among those who contribute to its creation.
5. Corporations shall be governed in a manner that is participatory, transparent, ethical, and accountable.
6. Corporations shall not infringe on the right of natural persons to govern themselves, nor infringe on other universal human rights.
About Corporation 20/20
What is the core purpose of the corporation? How should it be designed to seamlessly blend sustainability into its design, ownership, governance, strategy and practices? Corporation 20/20 is an international, multi-stakeholder initiative that seeks to answer these questions. Its goal is to develop and disseminate a vision, pathway for the 21st century corporation in which social purpose moves from the periphery to the heart of the organization. Such transformation is indispensable to a Great Transition toward a just and livable world.
Piecemeal, crisis-driven corporate reforms are no substitute for systemic, proactive change
The creation of a forum, a visionary and an advocate for transformational change
Since 2004, expansion to 350 participants from business, civil society, labor, law and the media
Principles of Redesign, working groups, workshops, laboratories and a November 2007 Summit
Initiatives on corporate codes, law, charters, personhood, shareholder primacy, governance, capital markets
Diverse support from large and small corporations, foundations and individuals
Announcing the Corporation 2020 Alliance
Redesigning today’s corporation to embed social purpose, ensure a positive planetary footprint and create generative enterprise may be the foremost challenge of the 21st century.
Because corporations represent the lion's share of global economic activity, such redesign is a pre-condition to achieving the transformational change essential to addressing the
social and ecological perils facing the world in the coming years.
In 2004, Allen White and Marjorie Kelly of the Tellus Institute launched "Corporation 20/20", an initiative to envision models of the future corporation, both financial
and non-financial, and the enabling institutions aligned with such visions. (www.corporation2020.org).
In 2011, recognizing that time is of the essence to avoid overshooting the Earth's ecological limits, Pavan Sukhdev at Yale University drew from the vision of “Corporation 20/20”
and other thought leaders to prioritize four crucial, time-bound changes to begin transforming today’s dominant 20th-century corporate model into tomorrow’s “Corporation 2020”
These complementary initiatives, which bridge long-term visions with a near term change agenda, have come together to form the
Corporation 2020 Alliance: Transforming Today’s Corporation for Tomorrow’s World. We invite partners from business, investment,
government and civil society who share our sense of urgency and opportunity to participate in this new alliance to transform today’s
corporation for tomorrow’s world.
Please visit www.corporation2020.org and www.corp2020.com for updates on the
Alliance’s research, meetings, communications and other activities.